Tuesday, February 28, 2012

Group Six Blog Post Assignment


This Dolce and Gabbana advertisement consists of two people entangled within black satin sheets. This woman is holding the sheet to cover herself because it seems as though she doesn't have any clothes on. She has blonde curly hair and by most people, she would be considered attractive. She seems to be staring off into space. The man is laying next to her and holds his gaze on her. He has brown hair and is well dressed in a suit. He has his hand on his knee which is touching the woman's back. On the bottom of the advertisement, it has the brand's name, Dolce and Gabbana, and a picture for the product that is being advertised.
The man is wearing a black suit, suggesting that he is a business man and professional. That also implies that he has a decent amount of money because suits can be expensive. The woman appears not to be wearing any actual clothing but the middle part of her body is covered up by the sheet. The couple appears to be in a bed which could explain the woman’s lack of clothing and also how their bodies are closely positioned. The woman has one hand keeping the sheet up near her shoulders, while the other rests at the top of her head. She is facing upward, showing her whole face with her eyes unfocused on something above her. The man’s hand at first appears to be reaching out towards the woman, but really it’s just resting on his bent knee. The only contact between the couple is his knee against her lower back. The man appears to be propped up on his elbow, with his arm curled to his body, and looking down at the woman. The position of his body implies that he wants to get closer to the woman.
The back ground consists of black sheets on a bed. The color black is the color power in the color wheel. The black sheets compliment the man's black suit and tie as well as mix with the sheet that is covering Scarlett Johansson. This serves to blend the major portion of her body in as part of the background. The man's black suit and tie serve to blend him in as part of the background putting the focus on Scarlet Johanson. This suggests that he is in the background and the main focus is Scarlett Johanson as her body, from mid-thigh down and from chest up, are the only contrast to the background.
Does the easy focus on Scarlett Johansson and the black sheets as background symbolize that she is the center her environment? How does her wearing only sheets and him wearing actual clothing add to the sexual implicitly of this ad? What is the purpose behind her, naked under a sheet, on a bed, having her back to a man wearing a suit with his front to her, on the same bed?

Monday, February 20, 2012

Blog group 5: Eleni, Xintan, Yamen, & Yu


In the advertisement, there is a yellow baby car seat placed upon a plain baby blue background. Next to it is a price tag with the number $217. Below it is the word durex, a condom company with a price tag $2.50. The price tag for the car seat is much bigger than the price of the condom. The words durex are written in white but has darker blue surrounding it.
This ad is depicting, in a humorous way, the two sides of sex: one being unprotected sex and the expenses that follow. Those expenses are much greater than the one car seat shown. For example, you may have a child, which in the long run will cost you a hell of a lot more than a condom that only costs $2.50. This ad is playing upon the users emotions, showing them that by investing a little bit into the company durex they will save a good amount of money in the end. So why take the risk? The other side is using protection and paying the small fee that comes along with buying one condom, because all it takes is one time. Why is it even necessary for the company to go about advertising in this way? This is a form of shock advertisement, it literally puts into perspective the consequences that arise from unprotected sex. So next time the viewer thinks about having unprotected sex, this image will arise in their head.
The color baby-blue is associated with babies. The use of yellow in the ad really makes the car seat pop, so the eye goes there first.

What is the significance of the big baby seat, is the baby big? Why is the company logo so small? Why is the background blue?



Friday, February 10, 2012

This Film is not yet Rated

This Film is not yet Rated was an interesting and hilarious look at the film industry's rating system.  First off, the documentary itself was structured very explicitly.  There were uncensored looks at NC-17 films and use of explicit language.  The manner that this explicit content was shown in, however, was light-hearted and comical.  I felt that this was a tactic for holding the viewer's attention, and I feel that the writers pulled it off effectively.  Without the explicit content and languague the documentry may have been pretty dry.  Now, from a content standpoint, the documentary was interesting as well.  The whole "secret group" of raters was a new concept to me and the PI aspects were also interesting.  There were some dry spells through the middle of the movie but it picked back up at the end when the documentary was given to the raters for a rating request.  The fact that the movie recieved an NC-17 itself was a great way to end the film.

Thursday, February 9, 2012

Cliff Brady This Film is Not Yet Rated

I found the film quite intellectually stimulating. I thought they took a lot of time and energy to expose a system that is not necessarily accepted by everyone. Most people look at the ratings of a movie and just accept it for what it is. Ive never really thought about who makes those decisions or how. This movie really brings to life the problems in the film industry and for that i thank them. I just wish the rating company would do something to change.

Wednesday, February 8, 2012

Gabe Baumgartner Movie

It was a very interesting movie on how the rating system works. I also thought it was very strange that the members of the group were secret. There were some parts I did not agree with completely, however. One part was that there were some directors who wanted to make movies about reality in the military such as the abuse of drugs or use of vulgar language but could not because the military reviewed each movie before it came out. I think that if these movies came out showing a negative perspective of the military, many people such as war veterans or the families of men and women in the military would be extremely offended. This would also discourage people from joining the military and cause a sense of disrespect towards our military. So I am in favor of the military reviewing each movie.

Yamen Diab This film is not yet rated

This film was very interesting, it brought up many things about the MPAA and government censorship that I had never heard of before. Although I feel as if this movie was somewhat slanted in a way, catering to the viewpoints of some people about censorship in the media. Also I found the part about the investigation into the actual names of the people hired by the MPAA biased. The documentary consistently brings about points of why the board members names should be revealed, but not once says anything about why they shouldn't. I believe that people working those jobs can be influenced both ways, from film makers, and from studios. Therefore I don't believe that the names of the members should have been made readily available to the public. This adds an extra factor to the influences behind movies being rated, and could possibly even in the future allow some movies to receive a rating that may not be appropriate. Although I found parts of this documentary to be true, I am not completely convinced on the whole point of it.

Jiaqi Guo-Response to movie


This is really an interesting film telling us how American films are rated and how the filmmakers respond to the rating. There are a lot of element of sexuality and violence involved in all kinds of films. And absolutely, information in film will always has an impact on the audience, and then spreads to the whole public. Thus in my opinion, films should be carefully rated for public good, especially nowadays, young people have occupied a large part of audience. If the films are not rated, the sexual and violent scene in films may give the youth incorrect information that those things are cool to do and such thoughts will lead their action. And I think the film makers now do care too much about the profit brought by films, but ignore their social responsibility and the true impact that films will bring to the society.