http://www.tudou.com/programs/view/wZD5fzzc_9U/
This is an advertisement of McDonald, the well know fast food all over the world.
The ad begins with a coke cup with an identifiable M and the word FUN on it, which indicates this is an ad of McDonald and it is a place full of happiness. Then the camera focuses on a group of men who are, depends on their uniforms, poor workers, and a gentleman in tidy business suit. This comparison shows that people in different social status come to McDonald. Then we can see teenagers, old, lonely man, busy woman with cell phone and French fries on each hand, children’s happy faces with balloons in hand, young girls walking into the restaurant for party with crazy move, and peaceful old people, which means McDonald is the right place for everyone, from child to the old. A few-second ad clip that a cleaning woman is walking by the tables indicates that McDonald is a clean restaurant. People sharing coffee in the car, reading newspaper, doing computer work with food in mouth, show that you can enjoy McDonald’s food anytime anywhere. And four men, a laughing woman and a family at the end are the signal saying that it is a place not only for individuals, but also for groups and family. All the black and white men shows McDonald welcomes people from all over the world without racism.
http://www.bobd.cn/design/UploadFiles1008/201109/20110927081612649.jpg
This is a Chines public service advertisement that wishes us to go home and see our parents more frequently. On the pictures, there are an old house and narrow flagstones pavements in the dusk. In Chinese traditional culture, the scene of old, small town and flagstones road in the ad represent hometown where you are brought up. The dusk means the twilight years of a person. The first picture is the entrance of the long pavement, which gives you a feeling that you will walk on it. The second picture is the big door of an old, traditional house that indicates your parents’ house, and makes you want to go into the house, which means go home. The last picture was the scene of a lonely old man, facing the lake, sitting on the bench, and the shadow of tree is long. Facing the big lake means your parents is longing for you, lonely and sadly. Also in China, dusk is always the best time when families get together for dinner, so the lonely man beside the lake in dusk is a sorrow picture in Chinese culture. The ad’s purpose is to spread the idea of filial piety. (The words on these tree pictures are: if you go home once a rear, how many times can you still see you parents in your rest life? Parents used to play hide and seek with us, but now we are doing it to them. We were like glue sticking on our parents, but years is the lytic agent.)
Public service advertisement:
ReplyDeleteI think you could describe more about the colors. It seems like in each picture the outer edges are dark but lead your eyes to the middle of the page where the light is. Also that on the right side of every ad is a beige-pink block. Also there is a lot of text in each picture, you could explain what each one means and point out that some of the text is red and some of it is beige. I'm not fully understanding what the "twilight years of a person" are?
McDonald's commercial:
You should mention that there is a man doing a voice over for the entire commercial. What is it that he is saying? I think it would make more sense to write what he is saying because it relates to what the people are doing in the commercial. And that there is music playing in the background, what type of music is it?
McDonald's
ReplyDeleteThere is quite a bit going on in this commercial. You could make mention of all the various colors throughout the commercial and expressions of the people. The man's voice is very important to the commercial as well. The music playing in the background and the rhyming that the narrator uses also plays an important role.
Public Service
For this one you should talk more about the different colors in each of the pictures including the different colors of the words and the pale color of the part on the side. Something else you could mention is how each picture is dark and mysterious.
McDonald's
ReplyDeleteI think you mention how busy and fast-moving the commercial is. Also, that there's a man speaking the whole time and it's almost as if he's reading a poem. I think the ending when he says, "There's a McDonald's for everyone," and shows the outside view of a McDonald's restaurant is very important.
Public Service
I believe you should talk more about how the first two pictures are dark besides a light in the center. The light seems to grow as the pictures continue. The main colors seem to be black, gold, and red. Also maybe talk about the street in the first one, a sidewalk and trees in the second, and only trees in the last.
I really like the public service announcement more.