Kyle Bruzetti, Blog Group #6 Primary Source Summary

www.youtube.com/watch?v=ghrWz7cVXv8 #1 This is a double video of an Enzyte Male Enhancement Supplement commercial featuring the mascot "Bob." Bob is a below average, working class, married, white male who's life is average and dull. Through an advertisement, Bob discovers a male enhancement pill. After beginning the male enhancement treatment, Bob's life begins to take a turn in a more fulfilling direction. The first video shows Bob on an elevator surrounded by co-workers with sullen looks on their faces as he is the only person with a smile. Many of Bob's co-workers look out into Bob's cubical with curiousity and interest into what Bob's secret is to his increased happiness. Bob waves at his neighbor who is out watering his plants. His neighbor fails to return the wave as the hose he uses to water his plants loses pressure and begins to sag while having a sad look on his face. Bob's wife is shown waiting at the door for him to return home with vigor and enthusiasm. The second video is a continuation to the stroy of Bob and starts with him at a pool party surrounded by stereotypically attractive women who he is engaged in active conversation with. A woman who is active in another conversation halts her conversation to wave to Bob. The narrarator uses the inuendos that, "in a few short weeks Bob has a BIG new SPRING of confidence," and,"a generous swelling of pride." While diving into a swimming pool, Bob accidentally loses his swim trunks only to look with confidence as two females look at him with amazement, one white male looks with a scared look, and one black male looks with aggravation.