http://www.loneleeplanet.com/2010/06/top-15-japanese-beer-girls/
The first source is from an advertize for Sapporo beer, well know Japanese beer. The link also shows different advertisement of the same kind.
A cute woman wearing white bikini holding a glass of beer on the beach under bright sunshine and sky blue. The only clear figures in the ad are that cute woman in bikini, beer in the glass with the symbol, “Star” of Sapporo beer and the companies name logo at the bottom of the ad in Japanese.
The add tells us the freshness of the beverage and attract consumers with sexuality. Those beverages are usually so well known that they don't need to put an implicit or strong message relating to their product, but show their company name with an attractive woman. They make use of sexuality to appeal their product to the fundamental aspect of human. I believe some other beverage companies use a similar type of advertisement featuring an attractive woman holding their beverage on a beautiful beach. I hope the woman comes with the product.
http://www.askstudent.com/videos/top-5-mozilla-firefox-ad-campaigns/
Second source is from picture “# 4 Protection through Firefox” of the link. There is a condom package with a logo of Firefox on slipped in the pocket of the back of man's denim pants. The advertisement simply says “Always use protection”.
The ad overlaps the safety of the usage of Firefox with the usage of condom. Firefox appeals a safe internet environment claiming that you can protect your privacy from infecting with viruses and spyware, or contacting unwelcome pop-ups. Using condoms are highly recommended and widely known in the society during the sex because of the safety and to avoid unwilling pregnancy. Firefox uses that concept pretty well to advertise their own product.
I prefer the second poster, because from the second one, it compares the effect of Firebox to condom. This is a smart comparison for Firebox can protect your computer from the pop-ups, spyware and virus. Since the package for the Firefox is put in a jeans pocket, it seems like that it is ready to be used anytime and anywhere. That means the user can trust Firefox for protecting your computer anytime.
ReplyDeleteThe Firefox advertisement is definitely the better of the two ads. It is catchy and somewhat humorous, yet it also is sexual. The advertisement is on topic with what we discussed in class. You may want to include the part under where it says "always use protection" to make the point of the advertisement even clearer.
ReplyDeleteI also like the second choice of the two. It is eye-catching because of the sexual aspect but also forces the viewer to think about what it is being advertised. I agree with the above point of saying where "always use protection" is located, because you want to include everything in the ad and that could be crucial later on.
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